A Business Development Initiative
of the Alberta Foothills Region

Tourism Infrastructure

Alberta’s tourism industry is a $5 billion dollar business annually. It’s built on physical beauty, and cultural and recreational amenity. It requires attraction and support infrastructure. The Foothills Region is a place of great beauty - of outdoor activity. The rolling foothills and mountain gateways are here. More than one million people reside on our doorstep and we view a tourist primarily as a regional visitor seeking ‘experiences.’ Opportunities exist to create and support these experiences, including destination shopping and dining, agricultural tourism, eco-tourism, arts and culture, accommodation, and outdoor adventure attractions.